Product Management
numptys guide to google adwords and search engine optimisation
- Details
- Category: pm
- Published Date
- Written by angusf
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I had to find a way to attract visitors to this site. The obvious solution being google. The world of search engines is complex but in reality there are a few things you can do to make sure you get great results.
- Get your site right first
- Use google adwords carefully and with thought
How did I get #1 in google UK?
- I made sure that my site had the right content on it for what I was trying to do.
- I made sure my case study was there, and contained good accurate supporting information.
- I set my titles, headings, paragraphs, descriptions, meta-data and keywords to exactly represent what the articles were about.
- I set Joomla, my content management system, to use SEO friendly URL's
- I submitted my site to the google crawler.
- I re-read the adwords chapter in the Timothy Ferriss book "The Four Hour Working Week" - my favourite book about work - even though its a lie of sorts - which suggested spending time looking at what your keywords were going to be by looking at all the websites that you could find on google that were similar or indeed that you didnt want to attract. Avoiding the wrong words seems very important. Attracting a click isnt the objective - finding a customer is.
- I narrowed down my world to avoid 'funding' and 'grants' because I reason that these are not my audience even though I might blog about these issues, I need to focus on the more technically oriented search.
- I submitted my keywords to google adwords
- And I restricted the display of my adwords to England - I want to find customers I can get to!
Job Done.